{"id":6064,"date":"2026-02-13T11:27:37","date_gmt":"2026-02-13T09:27:37","guid":{"rendered":"https:\/\/athensmed.fi\/kustaa-piha\/"},"modified":"2026-02-13T12:12:59","modified_gmt":"2026-02-13T10:12:59","slug":"kustaa-piha","status":"publish","type":"page","link":"https:\/\/athensmed.fi\/en\/kustaa-piha\/","title":{"rendered":"About us"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"6064\" class=\"elementor elementor-6064 elementor-844\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-1a1edc3b elementor-section-height-min-height elementor-section-boxed elementor-section-height-default elementor-section-items-middle\" data-id=\"1a1edc3b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a199968\" data-id=\"a199968\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3a053275 elementor-widget elementor-widget-heading\" data-id=\"3a053275\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">About us<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3ffa4e1b elementor-widget elementor-widget-heading\" data-id=\"3ffa4e1b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Promoting health, investing in impact<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-27423470 elementor-section-full_width elementor-section-height-min-height elementor-section-height-default elementor-section-items-middle\" data-id=\"27423470\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2cea6c62\" data-id=\"2cea6c62\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-59230e7d elementor-widget elementor-widget-image\" data-id=\"59230e7d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"1920\" height=\"1000\" src=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_02_bgc.webp\" class=\"attachment-full size-full wp-image-12024\" alt=\"\" srcset=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_02_bgc.webp 1920w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_02_bgc-300x156.webp 300w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_02_bgc-1024x533.webp 1024w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_02_bgc-768x400.webp 768w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_02_bgc-1536x800.webp 1536w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2d7739e4 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2d7739e4\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4ef8c302\" data-id=\"4ef8c302\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5e0fc999 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"5e0fc999\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Athensmed is a first\u2011generation, family owned investment firm and health\u2011sector specialist. Our ambitious approach goes beyond individual investments; we aim to reinvent how capital is allocated to health, wellbeing and impact. In the Athensmed group we work with both investments and active ownership in our subsidiaries.  <\/p><p>Our investments are focused on health services and health technology solutions that deliver real and tangible benefits and have the potential for broader societal impact.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-308e32c7 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"308e32c7\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-55609bc2\" data-id=\"55609bc2\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-13a2c10e elementor-widget elementor-widget-heading\" data-id=\"13a2c10e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Three core values guide us:<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-3465dbed elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"3465dbed\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-wide\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3a5677b8\" data-id=\"3a5677b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-20962e88 elementor-widget elementor-widget-heading\" data-id=\"20962e88\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Community<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2c581a47 elementor-widget elementor-widget-text-editor\" data-id=\"2c581a47\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Real change and impact is achieved by working closely together with entrepreneurs, end\u2011users, customers and partners.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-48ea5194\" data-id=\"48ea5194\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5d86dc5 elementor-widget elementor-widget-heading\" data-id=\"5d86dc5\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Responsibility<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e1eae80 elementor-widget elementor-widget-text-editor\" data-id=\"7e1eae80\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tIncreasing health related equality and focusing on the social dimension of ESG are key priorities in our work.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-inner-column elementor-element elementor-element-3c37be3\" data-id=\"3c37be3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5200ee70 elementor-widget elementor-widget-heading\" data-id=\"5200ee70\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h4 class=\"elementor-heading-title elementor-size-default\">Effectiveness<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5d8879f1 elementor-widget elementor-widget-text-editor\" data-id=\"5d8879f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We have a high ambition for both growth and impact, and this also unites us with our portfolio companies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-2c7ebb56 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"2c7ebb56\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3f08a7e1\" data-id=\"3f08a7e1\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2ddbdfaa elementor-widget elementor-widget-heading\" data-id=\"2ddbdfaa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Impact\u2011driven investment strategy<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-29c6ddc8 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"29c6ddc8\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-3b2abd71\" data-id=\"3b2abd71\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1fc25e3b elementor-widget elementor-widget-image\" data-id=\"1fc25e3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_ht_11_box-1024x1024.webp\" class=\"attachment-large size-large wp-image-12013\" alt=\"\" srcset=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_ht_11_box-1024x1024.webp 1024w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_ht_11_box-300x300.webp 300w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_ht_11_box-150x150.webp 150w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_ht_11_box-768x768.webp 768w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_ht_11_box.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-2e093ae\" data-id=\"2e093ae\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4e254651 elementor-widget elementor-widget-text-editor\" data-id=\"4e254651\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Impact sits at the heart of our investment strategy. We identify structural gaps in healthcare and back solutions that improve accessibility and quality, promote health equality and are built on evidence\u2011based research and measurable outcomes. <\/p><p>Working alongside our portfolio companies, we promote tangable, impactful, responsible solutions. Our work has contributed to expanding pandemic vaccine coverage in several countries, improving the quality and availability of social services, and developing health\u2011tech that supports preventive care for vulnerable populations. <\/p><p>In\u202f2026 we will deepen impact work and monitoring even further. We are currently developing a model for measuring and scaling social impact from an investor\u2019s perspective. We believe true impact is achieved from a collaboration and clear action. Our portfolio companies and investor community are all welcome to join us.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-57e5f266 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"57e5f266\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bee9cc0\" data-id=\"2bee9cc0\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-63f8d438 elementor-widget elementor-widget-heading\" data-id=\"63f8d438\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Science, art and culture as a part of creating impact<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-42a92d64 elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"42a92d64\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4c71e891\" data-id=\"4c71e891\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-93152f1 elementor-widget elementor-widget-text-editor\" data-id=\"93152f1\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Our impact work is not limited to investing. By deepening understanding of humanity and the constant quest for greater knowledge are essential. This is why we are actively involved in supporting science, art and culture in a variety of initiatives. <\/p><ul><li>We award grants for research into digital health services<\/li><li>The majority of our health-tech investments are based on science\u2011driven R&amp;D projects<\/li><li>We approach science as learners and practitioners; following research with a scientist&#8217;s curiosity and updating our knowledge as new research emerges. <\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-28426807\" data-id=\"28426807\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-430ed585 elementor-widget elementor-widget-image\" data-id=\"430ed585\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_08_box-1024x1024.jpg\" class=\"attachment-large size-large wp-image-12062\" alt=\"\" srcset=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_08_box-1024x1024.jpg 1024w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_08_box-300x300.jpg 300w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_08_box-150x150.jpg 150w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_08_box-768x768.jpg 768w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/ath_am_08_box.jpg 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-4d19e2a0 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"4d19e2a0\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-3d4ce4d3\" data-id=\"3d4ce4d3\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3b007059 elementor-widget elementor-widget-heading\" data-id=\"3b007059\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Our team<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37bb3899 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"37bb3899\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-4fd60549\" data-id=\"4fd60549\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-78673b3e elementor-widget elementor-widget-image\" data-id=\"78673b3e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/kustaa_new01-1024x1024.webp\" class=\"attachment-large size-large wp-image-12352\" alt=\"\" srcset=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/kustaa_new01-1024x1024.webp 1024w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/kustaa_new01-300x300.webp 300w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/kustaa_new01-150x150.webp 150w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/kustaa_new01-768x768.webp 768w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/kustaa_new01.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f3ee378 elementor-widget elementor-widget-heading\" data-id=\"f3ee378\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Kustaa Piha<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-220432d4 elementor-widget elementor-widget-heading\" data-id=\"220432d4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">CEO, Founder<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4678fb3b elementor-widget elementor-widget-text-editor\" data-id=\"4678fb3b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Kustaa\u202fPiha holds a PhD in medicine, an MA in political science and an MSc in economics. A public\u2011health perspective has guided his career from the start. He earned his medical doctorate in\u202f2014 and has worked with advancing research on health related inequality and healthcare impact, aiming to create services supporting equality and helping those most in need.  <\/p><p>Kustaa has co-founded and developed healthcare service companies since the beginning of his career. Med Group, launched in 2007 and initially focused on emergency medical services, later expanded into doctor, dental and care services. The company has left a notable mark on the history of private healthcare in Finland. <\/p><p>As founder of the new L\u00e4hil\u00e4\u00e4k\u00e4rit healthcare company (2025), Kustaa returned to the hands\u2011on medical practice. He also supports the social and healthcare service company Sofita during its growth phase and remains an active owner in development of its portfolio companies. <\/p><p>As an investor, Kustaa has evaluated thousands of growth companies and participated in over\u202f50\u202finvestments, either directly or via portfolio firms. His ownership philosophy is long\u2011term partnership: the goal is not merely profit but advancing health and wellbeing through tangable solutions. <\/p><p>On a personal level, Kustaa values close relationships, meaningful connections and an active lifestyle. Good living requires balance; work is only one part of it. His free time is spent learning, art and literature, and enjoying various sports and ambitious ski expeditions. Through Athensmed, Kustaa aims to build an investment portfolio that supports accessible healthcare services, research-driven health technologies, and meaningful societal renewal.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5fc649ed\" data-id=\"5fc649ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6581b140 elementor-widget elementor-widget-image\" data-id=\"6581b140\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" decoding=\"async\" width=\"800\" height=\"800\" src=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/sonia_new01-1024x1024.webp\" class=\"attachment-large size-large wp-image-12354\" alt=\"\" srcset=\"https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/sonia_new01-1024x1024.webp 1024w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/sonia_new01-300x300.webp 300w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/sonia_new01-150x150.webp 150w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/sonia_new01-768x768.webp 768w, https:\/\/athensmed.fi\/wp-content\/uploads\/2026\/02\/sonia_new01.webp 1200w\" sizes=\"(max-width: 800px) 100vw, 800px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1b29983c elementor-widget elementor-widget-heading\" data-id=\"1b29983c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">Sonia Singh<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-71dd731b elementor-widget elementor-widget-heading\" data-id=\"71dd731b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h5 class=\"elementor-heading-title elementor-size-default\">Investment Manager<\/h5>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-32ea91c elementor-widget elementor-widget-text-editor\" data-id=\"32ea91c\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Sonia\u202fSingh works across our investment process and with development in our portfolio companies. Her background in business development and venture capital brings strategic thinking, financial analysis and a hands\u2011on approach to businesses in the health\u2011sector. &nbsp;<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At Athensmed, Sonia focuses on impact\u2011driven investments and on building the service and health\u2011technology ecosystem together with our companies and partners. She also works supporting and enabling solid governance for growth companies as well as supporting Athensmed\u2019s aim to develop measurable societal impact as part of our investment strategy. <\/span><\/p>\n<p><br style=\"font-weight: 400;\"><br style=\"font-weight: 400;\"><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>About us Promoting health, investing in impact Athensmed is a first\u2011generation, family owned investment firm and health\u2011sector specialist. Our ambitious approach goes beyond individual investments; we aim to reinvent how capital is allocated to health, wellbeing and impact. In the Athensmed group we work with both investments and active ownership in our subsidiaries. Our investments [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-6064","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Angel Investor &amp; CEO - About us - Athensmed<\/title>\n<meta name=\"description\" content=\"As an Angel Investor and CEO I have been helping health service companies and product innovations grow into international success stories.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/athensmed.fi\/en\/kustaa-piha\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Angel Investor &amp; CEO - 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